Performance-based advertising means only paying if it works.

It sounds a little too good to be true, doesn’t it? Of course it isn’t quite that easy – some things are harder to sell online than others – part of our expertise is knowing when to say no, or when to suggest another option. Click here to find out more:

As an advertiser

You also need to understand your end goals, and you need to take into account:

• Life-time value of a customer
• The allowable. ie, how much can you afford to pay to acquire a customer
• Have you developed a landing page strategy, and are you tracking conversions?
• What is your Unique Selling Proposition?

Objective 1: Generate sales on a no-risk, commission-based model

This will suit you if you’re an eCommerce site, and you have a product that sells successfully online. The key here is to be able to pay enough commission to publishers to encourage them to run your ads. High-converting campaigns for sough-after goods attract the most attention from publishers.

Objective 2: Drive leads to my business

Example: Credit Card applications
Personal Loan applications

Objective 3: Provide me with a database of potential customers.

We are the engine behind some of Australia’s biggest direct-marketing databases, and also work with many research companies.

We have successfully helped large FMCG companies like Coca Cola Amatil and Masterfoods build large, profiled consumer databases at a fraction of the cost that this would cost via above the line advertising and large CPM-based publishers.

Objective 4: I want 500 mums with kids 1-3 years old to fill out a survey.

Geo-targetting – VIC Metro.

Use deep-profiled email databases to send emails out to this target audience. If there is an incentive involved (a chance to win something, free product sample in return for filling out the survey) that will make it easier, and cheaper to fulfill.

Click here to register your interest today